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Tuesday, June 19, 2018

Adobe's brand-new video editing app Project Rush works across your computer, tablet and phone | www.CGHOW.com |



Project Rush is Adobe's first video editing app that works across Mac, Windows, iOS and Android – with your projects kept in sync across each of your devices. This means you can shoot footage on your phone and do a rough edit there while on location or travelling, before fine-tuning on your tablet or desktop when back at your studio. Or make edits to videos while out shooting your next piece.

The app isn't designed to replace Premiere Pro (at least, yet). It's been launched at YouTube's VidCon conference, and seems to be more aimed at YouTubers and influencers than traditional post-production editors (hence a launch video featuring YouTuber Shameless Maya). But considering what Adobe has done with Lightroom CC – turning whats-now-called-Lightroom-Classic into a synced-up, multi-device app – this could be a harbinger of what's to come for Premiere.





Project Rush has a stripped down set of tools compared to Premiere, with a focus on automation and speed rather than fine-tuning and control. Adobe says that many of Rush's features are based on its pro tools, including Premiere's colour correction and filters, and Audition's background noise reduction.

Adobe's stock platform is also threaded throughout the app, to make it easy for 'content creators' to add stock photos and motion graphics templates.

Considering the audience for the app, it's no surprise that Adobe has made it easy to quickly output and upload finished projects in the correct formats for multiple social media channels.


Project Rush's features are the same across desktop, mobile and tablet – and will remain so, says Adobe. If you want to try it out, you can apply to be part of its beta test here.



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